Different Kind curates and showcases a selection of ethical products on their platform. They want to change retail with a kinder approach and describe themselves as ‘The Rebels of Retail’.

I was tasked with creating the brand identity and the design of the e-commerce platform. Different Kind needed a unique and impactful brand design and an online platform that would resonate with their ethical and disruptor values but also distinguish them in the crowded e-commerce space.