Delli is an e-commerce platform to shop the best independent food and drink. As the Freelance Lead Product and Visual Designer, my goal was to improve the shopping experience after their initial launch. My main projects included improving product discoverability, informing customers of new product launches and making the site feel more aligned with Delli’s unique brand.

Through user interviews, design improvements and new features like better product categorisation and a "Notify Me" function for limited editions, I was able to improve user engagement. Additionally, the brand's visual design was refined to better reflect its editorial and edgy aesthetic. These changes resulted in a 25% increase in Average Order Value.

Full case study available upon request.